![]() Walmart has a long way to go to catch up to Amazon, which has more than 1.9 million active third-party sellers. Not only does the company collect commission fees from sellers, it can then upsell merchants on even more products: ads, delivery services or even lines of credit through a partnership with Goldman Sachs. ![]() Marketplace sellers “round out” Walmart’s online offering, he said.Īlso, Walmart’s online business isn’t profitable, and it can make more money from third-party sales than from selling its own merchandise online. “Our customers are looking for us to provide them as much breadth and depth as they can find,” Jeff Clementz, vice president of Walmart Marketplace, said in an interview. Walmart says it’s aiming to grow its marketplace to give customers a wider selection of product choices online than the company itself can offer directly. This is one of the fastest growing jobs at Walmart E-commerce makes up less than 10% of sales at Walmart, but it’s growing rapidly as Walmart shifts from its brick-and-mortar roots to reach customers online. Walmart’s marketplace has been around since 2009, but only in recent years did it become a key priority for the company as it battles Amazon It recently opened up its platform to sellers outside the United States for the first time and is trying to lure even more through incentives like zero commission fees for 30 days. Over the past year, it’s been adding to its network of merchants. (WMT) has been rapidly expanding the number of third-party sellers on its site. And that goes for other categories like toys and kitchenware, too. Basically, there’s no shortage of t-shirts to choose from. ![]() You can get a Ford Mustang tee from a third-party seller named Wild Bobby, or one boasting Disney’s Stitch character from the seller Open and Clothing. Under the category on the site, you’ll see a number of options shipped and sold by Walmart itself. Let’s say you’re shopping for something on - maybe t-shirts. ![]()
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